CAAB

Investing in People, Strengthening Communities

CAAB Thanks Taproot Foundation for Key Messaging & Branding Strategy Grant

During yesterday's quarterly meeting of the Board of Directors of Capital Area Asset Builders (CAAB), a Taproot Foundation pro bono consultant team of marketing, communications and branding professionals presented their recommendations on enhancing CAAB's key messaging and branding strategy.

CAAB Thanks Taproot Foundation for Key Messaging & Branding Strategy Grant

During yesterday's quarterly meeting of the Board of Directors of Capital Area Asset Builders (CAAB), a Taproot Foundation pro bono consultant team of marketing, communications and branding professionals presented their recommendations on enhancing CAAB's key messaging and branding strategy.

"We are very excited and grateful for this great work," said Rich Petersen, CAAB's Executive Director. "The research, recommendations and training presented by the Taproot Foundation pro bono team will greatly assist CAAB in better presenting our value-added proposition to partners, donors and funders."

In 2014, Taproot Foundation, awarded CAAB a Key Messaging & Branding Strategy grant. For the past 12 months, the Taproot Foundation's pro bono consultant team worked on understanding CAAB's mission, programs and services, did research on similar organizations, and the ways that key stakeholders currently perceive CAAB. Working with CAAB's staff and Board representatives, the team crafted unique brand positioning and tailored messages that resonate with CAAB's audiences.

 

About Capital Area Asset Builders

Capital Area Asset Builders (CAAB) is a non-profit organization whose mission is to empower low- and moderate-income residents of the Greater DC Area to take control of their finances, increase their savings, and build wealth for a better future.

Connect with CAAB via our social media platforms:

 

About Taproot Foundation

The Taproot Foundation drives social change by leading, mobilizing, and engaging professionals in pro bono service.

For more information, please visit www.taprootfoundation.org

How to give

Now, more than ever, non-profits like Capital Area Asset Builders (CAAB) need your help. Please support CAAB as we continue to help DC residents manage and/or improve their financial situation during these difficult times. If you can't afford to give a monetary gift, please visit our Amazon Wish List where you can choose from a variety of items that CAAB needs in order to better serve our community.

or send a check or money order to
Capital Area Asset Builders (CAAB)
c/o Joseph Leitmann-Santa Cruz, CEO & Executive Director
1100 H Street NW, Suite 200
Washington, DC 20005